If you run a small or mid-sized business in India, there’s a good chance your sales follow-ups still live in three places at once a WhatsApp thread, a sticky note, and someone’s memory. You’re not alone. And you’re definitely losing deals because of it. The question that every MSME owner eventually faces isn’t whether to […]
“I’ll Call Them Tomorrow.” The Four Most Expensive Words in MSME Sales. It is 5:47 PM. Your salesperson has four unread enquiries from IndiaMART and two WhatsApp messages from prospects. There are two more leads from a Facebook ad campaign sitting in a spreadsheet. The day has been busy. And so, without meaning any harm, […]