Abebe ran a pharmacy in Adama with two assistants and a part-time cashier. He was a fair employer, paid on time, and liked his team. But he had a nagging problem. Sales were flat, and the two assistants seemed to do the minimum they could get away with. One of them would stand at the […]
A pharmaceutical distributor in Addis is thinking bigger. He’s been importing and distributing medicines successfully for five years. Good margins. Loyal customers. Stable business. But he’s wondering: should he take next step and manufacture medicines? He’s considering two paths. First path: find manufacturer to produce medicines on contract. His brand. Their factory. Lower capital. Lower […]